Marketing

Kunal Mukherjee

02 Jul 2024 9:14 AM

Kunal Mukherjee joins GIFT City

Moves after a 11-month stint with Ikonz Studios.
From left: Arijit Basu, managing director, Tide Water Oil Co and Sourav Ganguly

28 Jun 2024 5:49 PM

Veedol teams up with Sourav Ganguly

Appoints Ganguly as brand ambassador to enhance its brand presence and solidify its market position across India.
MRSI's managing committee for 2024-2027 at its 36th AGM in Mumbai

28 Jun 2024 10:39 AM

Market Research Society of India elects Nitin Kamat as president

Puneet Avasthi and Shuvadip Banerjee were elected as vice-presidents.
Samir Dixit

28 Jun 2024 10:12 AM

Opinion: Unmasking the 'net zero' scam

The author exposes 'net zero' as a deceptive concept that fails to deliver true sustainability and perpetuates harmful practices.
Kevin Pietersen

28 Jun 2024 9:56 AM

Make hay while the sun shines, don't listen to those who don't want you to do ads: Kevin Pietersen

Pietersen chats about endorsements, love for wildlife, struggles to monetise social media, and more...
Kartik Aaryan and Kriti Sanon

27 Jun 2024 5:45 PM

Fujifilm gets Kriti Sanon and Kartik Aaryan

With the new collaboration, the brand aims to inspire Gen Z to explore and enjoy the joys of instant photography.
The arm-wrestling competition has three categories.

27 Jun 2024 4:24 PM

Manifest and Pro Panja League partner to launch arm-wrestling event

Called the 'White Collar Pro Panja League', the tournament will be hosted on 19 July in Mumbai.
Office will be located in DLF Cyber City, Phase II, Gurugram

27 Jun 2024 1:43 PM

Suntory Holdings launches Suntory India

The new company will commence its operations in July and will be headed by its MD, Masashi Matsumura.
Sourav Ganguly during the 1999 ODI Men's World Cup

27 Jun 2024 11:08 AM

My only dream brand was the BCCI and Indian cricket, and I’m happy to achieve that: Sourav Ganguly

The former Indian cricket team captain discusses brand endorsements, the dance-off with Hrithik Roshan, and more...
Kiran Khalap

26 Jun 2024 10:47 AM

Kiran's blog: Pseudomature market? How is that a problem?

The author decodes 'pseudomature' markets, a term which he coined and highlights the illusion of competition.

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