Marketing | Discover The Latest Marketing Campaigns, Tools, And Tactics Shaping The Industry

Marketing

23 Sep 2024 9:11 AM

We don’t create ads only to sell our products but as a broader message to society: Joy Chatterjee

Mankind Pharma’s Joy Chatterjee on the emerging space in DIY diagnostics, ‘pure vegetarian’ multivitamin offerings, and more…

21 Sep 2024 6:13 PM

Roombr signs Rahul Dravid as brand ambassador

Aims to revolutionise Indian classrooms with AI-powered digital solutions.

The case will be heard on 11 October.

20 Sep 2024 11:09 AM

Bombay High Court restrains Apollo Tyres from running ad that 'ridiculed' Ceat

The court found that the film denigrated and disparaged Ceat's products.

20 Sep 2024 10:19 AM

Tata Consultancy Services ‘India's most valuable brand' for third year in a row: Kantar

Zomato is ‘fastest riser' with 100% growth in brand value due to its innovation and expansion into quick commerce, says the report.

Kriti Sanon for Pepe Jeans

19 Sep 2024 3:21 PM

Pepe Jeans signs Kriti Sanon as global brand ambassador

The brand has also unveiled its new autumn/winter collection campaign, 'Very Pepe', featuring the actor.

Kiran Mandrawadkar

18 Sep 2024 11:00 AM

Kiran Mandrawadkar joins Tonic Worldwide

Will spearhead business growth initiatives and strengthen key alliances across the region.

18 Sep 2024 9:41 AM

Morris Garages India hands Milind Shah new role

He was head of brand marketing.

Sunita Williams

18 Sep 2024 9:40 AM

Saregama creates a special birthday wish for astronaut Sunita Williams

Watch the film conceptualised by The Womb ahead of Williams' birthday.

Manu Bhaker for Golden Bullet

16 Sep 2024 4:09 PM

Golden Bullet signs Manu Bhaker as brand ambassador

Through this association, the brand aims to inspire individuals to push boundaries and achieve their goals.

16 Sep 2024 11:33 AM

Want to focus on the consumer instead of what competition is doing: Akankshaa Dalal, Mountain Dew

Mountain Dew's category lead speaks with us about the recent partnership with KBC and more...

Latest Stories

Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

07 May 2026 3:18 PM

Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch

07 May 2026 10:55 AM

Creator18 appoints Anurag Iyer

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'

Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode

The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency