Marketing

Sridhar Hariharasubramanian

27 May 2024 10:26 AM

Generative AI can be a great personal assistant for marketers: Salesforce director

Sridhar Hariharasubramanian delved upon ways marketers can leverage Gen AI to elevate customer experience at the Salesforce summit.

Sandhya Biswas

23 May 2024 10:07 AM

Bajaj Electricals looks to target the tech-savvy millennial consumer with Nex 

Bajaj Electricals' head of marketing, Sandhya Biswas, reveals Nex’s intent, marketing strategy, in-store experiences, and expansion plans.

Manifest's short survey for the IPL

23 May 2024 9:19 AM

IPL 2024: Best ads of the season

As the IPL comes to a close this weekend, we try to find out which advertisement and which celebrity scored the most.

Manifest's print issues

20 May 2024 11:31 AM

Subscribe to Manifest's print issue

Two different subscription options are available - yearly and half-yearly.

Picture courtesy: iplt20.com

20 May 2024 9:57 AM

E-comm gaming overtakes pan masala as most advertised category during IPL

This year's tournament has seen 33% more advertisers on television compared to 2023.

AFI is the apex body for running and managing athletics in India

17 May 2024 11:02 AM

Puma is Athletics Federation of India's official kit sponsor

The deal doesn't include the upcoming Olympics, Asian Games and Commonwealth Games.

Fake Followers

16 May 2024 10:16 AM

Plagued with fake followers, is it the end of India’s creator economy?

While it is a good time to be an influencer in India with them reporting income growth, it might not be a moment for brands to invest in them.

The auction starts at GBP 5 per bottle

16 May 2024 10:12 AM

Carlsberg and Erdinger tie up to pay tribute to Jurgen Klopp

491 bottles - one for every match he managed Liverpool FC will be auctioned.

Tara Kapur (left) and Manasi Narasimhan

15 May 2024 6:53 PM

Marketing Manifest Stations with Manasi: Episode one

We kick off our marketing podcast with an episode featuring Tara Kapur, market lead, Duolingo English Test.

Vishal Gaba

15 May 2024 11:29 AM

Bira 91's Vishal Gaba joins Push Sports as CMO

Previously, as associate director - marketing, Gaba led marketing communications for all its verticals.

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