Marketing

Vir Das for Hush Puppies

04 Dec 2024 9:52 AM

Hush Puppies signs Vir Das as brand ambassador

To highlight the association, the brand also released a campaign featuring the comedian.
Amit Syngle

03 Dec 2024 11:43 AM

We possibly are the only paint brand that looks at emotional branding: Amit Syngle

We caught up with Asian Paints' CEO, for a chat on how celebrity partnerships add intrigue and drive salience for the legacy paint brand.
Manifest's December issue

03 Dec 2024 10:49 AM

December issue of Manifest is out now

The lead feature for the issue are the five big developments across advertising, media and marketing in 2024.
Manasi Parekh

02 Dec 2024 10:36 AM

Malabar Gold & Diamonds signs Manasi Parekh as brand ambassador

Rolls out a campaign featuring Parekh and aims to connect with Gujarati audiences nationally and internationally.
Sujala Martis (left) and Manasi Narasimhan

29 Nov 2024 9:10 AM

Marketing Manifest Stations with Manasi: Episode three

The third episode features Sujala Martis, director - consumer marketing, Platinum Guild International (PGI).
The updated brand identity features a striking purple colour while still incorporating the cursive logo that resembles the founder Pirojsha Godrej’s signature.

28 Nov 2024 6:14 PM

Godrej Enterprises Group rebrands

Rolls out a new logo and campaign conceptualised by Lowe Lintas to emphasise this revitalised identity.
Rohit Sharma

28 Nov 2024 5:38 PM

ixigo Trains appoints Rohit Sharma as brand ambassador

Rolls out a campaign to highlight the association.
From left: Neha Ahuja, Raja Ganapathy and S Subramanyeswar (Subbu).

28 Nov 2024 11:42 AM

'The younger audience buys into the experience first and the brand later’ 

MullenLowe Group’s S Subramanyeswar and Spring Marketing Capital’s Raja Ganapathy shared insights on brand fandom during Spotify Hits.
Aditya Tandon

28 Nov 2024 11:40 AM

Aditya Tandon moves on from Network 18

He served a stint of nearly 12 years, having joined the network in February 2013 as vice president (head) - brand marketing.
Anika Malik Wadhera

27 Nov 2024 4:18 PM

Anika Malik Wadhera joins The Good Glamm Group

She moves from Sirona Hygiene, where she was head of marketing.
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