Marketing

MRSI's managing committee for 2024-2027 at its 36th AGM in Mumbai

28 Jun 2024 10:39 AM

Market Research Society of India elects Nitin Kamat as president

Puneet Avasthi and Shuvadip Banerjee were elected as vice-presidents.
Samir Dixit

28 Jun 2024 10:12 AM

Opinion: Unmasking the 'net zero' scam

The author exposes 'net zero' as a deceptive concept that fails to deliver true sustainability and perpetuates harmful practices.
Kevin Pietersen

28 Jun 2024 9:56 AM

Make hay while the sun shines, don't listen to those who don't want you to do ads: Kevin Pietersen

Pietersen chats about endorsements, love for wildlife, struggles to monetise social media, and more...
Kartik Aaryan and Kriti Sanon

27 Jun 2024 5:45 PM

Fujifilm gets Kriti Sanon and Kartik Aaryan

With the new collaboration, the brand aims to inspire Gen Z to explore and enjoy the joys of instant photography.
The arm-wrestling competition has three categories.

27 Jun 2024 4:24 PM

Manifest and Pro Panja League partner to launch arm-wrestling event

Called the 'White Collar Pro Panja League', the tournament will be hosted on 19 July in Mumbai.
Office will be located in DLF Cyber City, Phase II, Gurugram

27 Jun 2024 1:43 PM

Suntory Holdings launches Suntory India

The new company will commence its operations in July and will be headed by its MD, Masashi Matsumura.
Sourav Ganguly during the 1999 ODI Men's World Cup

27 Jun 2024 11:08 AM

My only dream brand was the BCCI and Indian cricket, and I’m happy to achieve that: Sourav Ganguly

The former Indian cricket team captain discusses brand endorsements, the dance-off with Hrithik Roshan, and more...
Kiran Khalap

26 Jun 2024 10:47 AM

Kiran's blog: Pseudomature market? How is that a problem?

The author decodes 'pseudomature' markets, a term which he coined and highlights the illusion of competition.
Shrenik Gandhi and Mitesh Kothari

24 Jun 2024 12:03 PM

Cannes Lions 2024: Shrenik Gandhi's reportage from his 'standout session' at the festival

Gandhi lists five takeaways from the session titled 'Rising Phoenix x P&G Studios'.
Winners of the Young Lions competition were announced on day five

21 Jun 2024 4:44 PM

Cannes Lions 2024: Jio's Praptee Sharma and Roshni Govind Iyengar win Young Lions competition

The duo won Gold in the 'Young Lions Marketers' category.

Latest Stories

Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

07 May 2026 3:18 PM

Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
Anurag Iyer

07 May 2026 10:55 AM

Creator18 appoints Anurag Iyer
Gurbaksh Singh

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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