Marketing

Hershey had turned down a USD 23 billion bid from Mondelez in 2016

10 Dec 2024 11:14 AM

Mondelez 'exploring' opportunity to buy The Hershey Company

A Bloomberg report suggested that this is the second time the owner of Cadbury is looking to make the purchase.
92% of Indians are open to AI-driven personalised drink recommendations.

09 Dec 2024 3:51 PM

Vodka emerges as the top choice for gifting followed by scotch whisky and champagne: Report

Bacardi’s report also revealed that 54% of India wants to celebrate special moments over cocktails.
Nihir Parikh

06 Dec 2024 4:54 PM

Nykaa Fashion's CEO Nihir Parikh steps down

Parikh's exit comes at a time when the fashion segment of Nykaa is experiencing a slowdown amidst its Q-comm initiatives.
Anubha Upadhyay

06 Dec 2024 1:43 PM

Anubha Upadhyay exits Google Ads

Moves after a 11-year tenure.
Warc's 'Voice of The Marketer 2025' report

06 Dec 2024 10:39 AM

Online advertising to account for 58.7% of total ad spend in 2025: Report

Traditional media trails at 25.3% as digital channels like online video and social media drive advertising growth, cites the Warc report.
Virat Khullar

05 Dec 2024 10:56 AM

Targeting has to be one of the biggest things a marketer needs to master: Virat Khullar

Hyundai Motor India's AVP and vertical head-marketing shares the biggest development of 2024 along with one thing he's manifesting for 2025.
MS Dhoni for Eurogrip Tyres

04 Dec 2024 1:48 PM

MS Dhoni is now Eurogrip Tyres' brand ambassador

Dhoni's values resonate with its vision of empowering riders with control and confidence on every journey.
Alisha Coelho

04 Dec 2024 10:53 AM

Alisha Coelho gets elevated role at Zee5

To head the content strategy for the OTT platform across Indian and international markets as SVP content - India and global markets.
Vir Das for Hush Puppies

04 Dec 2024 9:52 AM

Hush Puppies signs Vir Das as brand ambassador

To highlight the association, the brand also released a campaign featuring the comedian.
Amit Syngle

03 Dec 2024 11:43 AM

We possibly are the only paint brand that looks at emotional branding: Amit Syngle

We caught up with Asian Paints' CEO, for a chat on how celebrity partnerships add intrigue and drive salience for the legacy paint brand.
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Nikon X 80db Communications

06 Nov 2026 11:32 AM

Nikon India assigns PR duties to 80db Communications
Instagram said it plans to release weekly updates to the desktop app based on creator feedback.

06 Nov 2026 11:25 AM

Instagram brings Edits to desktop, giving creators more room to edit videos
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06 Nov 2026 11:16 AM

Opinion: The uncopiable human and the rise of the digital employee
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06 Nov 2026 11:10 AM

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