Marketing

From left: Sandeep Karwa, Chandan Mukherjee, Shubhranshu Singh, Sukhleen Aneja, Zairus Master and Delshad Irani

31 May 2024 9:18 AM

Goafest 2024: ‘Advertisers use billboards, but also ensure campaigns go viral on digital'

The final panel on day two put the spotlight on balancing traditional and digital methods for effective marketing.
Zeenat Aman in a fireside chat with RJ Anmol

31 May 2024 9:04 AM

Goafest 2024: Was overwhelmed by the totally unexpected response on Instagram - Zeenat Aman

The fireside chat with RJ Anmol offered insights into the mind of the maverick actor winning over Instagram with her heartfelt anecdotes.
From left: Amit Doshi, Paras Sharma, Sharan Hegde, Falguni Vasavada and Manisha Kapoor.

30 May 2024 4:33 PM

Goafest 2024: 'Authenticity is key in today’s age of misinformation'

On day two of the fest, a panel discussed the importance of transparency while curating digital content.
DP World and the ICC first partnered in June 2023

29 May 2024 6:38 PM

DP World extends partnership with ICC 

Ahead of the Men's T20 World Cup, the logistics company is elevated to the 'premium partner' tier.
Sanjiv Mehta

29 May 2024 6:29 PM

Goafest 2024: Purpose is meaningful when the internal organisation is aligned with it - Sanjiv Mehta

L Catterton India’s executive chairperson discussed navigating the age of adaptability on day one of the fest.
Harit Nagpal

29 May 2024 5:33 PM

Goafest 2024: Harit Nagpal’s masterclass on disruption

Tata Play’s MD and CEO, opened the three-day festival with four life examples of how disruption led to adaptation and then finally thriving.
Deepika Deepti

29 May 2024 3:05 PM

Deepika Deepti joins Bata India 

Moves from Metro Brands, where she was senior vice president of marketing. 
Varun Khare

28 May 2024 3:03 PM

Paytm Insider elevates Varun Khare 

The business head has been with the organisation since 2020.
Sridhar Hariharasubramanian

27 May 2024 10:26 AM

Generative AI can be a great personal assistant for marketers: Salesforce director

Sridhar Hariharasubramanian delved upon ways marketers can leverage Gen AI to elevate customer experience at the Salesforce summit.
Sandhya Biswas

23 May 2024 10:07 AM

Bajaj Electricals looks to target the tech-savvy millennial consumer with Nex 

Bajaj Electricals' head of marketing, Sandhya Biswas, reveals Nex’s intent, marketing strategy, in-store experiences, and expansion plans.

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