Marketing

Kurlon new identity

10 Jun 2024 12:08 PM

Kurlon announces a rebrand

Rolls out a campaign which consists of two ad films to highlight its revived identity.
Rohan Joshi

10 Jun 2024 10:06 AM

Trolling has become a natural by-product of a constantly online-engaged world: Rohan Joshi

We chat with the journalist turned stand-up comedian to learn more about his career, the challenges in stand-up comedy, trolls and more...
Kunal Dubey

07 Jun 2024 3:04 PM

Kunal Dubey joins Wakefit

Moves from Cleartrip where he served as chief marketing officer.
Virat Khullar

07 Jun 2024 10:08 AM

Getting Deepika Padukone as brand ambassador wasn't a gender-specific decision: Virat Khullar

Hyundai Motor India's AVP and vertical head-marketing, discusses the brand's evolution, its partnership with Shah Rukh Khan, and more...
The Accenture logo will be visible on the front of MI New York match and training jerseys.

06 Jun 2024 10:34 AM

MI New York gets Accenture as principal partner

The Major League Cricket team has signed a three-year deal intending to establish and grow the sport in the US market.
Aditya Roy Kapur for Bisleri Limonata

05 Jun 2024 12:32 PM

Aditya Roy Kapur is Bisleri Limonata's brand ambassador

Rolls out a campaign #DoubleTheChill featuring Kapur to highlight its association.
PV Sindhu

03 Jun 2024 1:25 PM

PV Sindhu becomes the brand ambassador and investor of Better Nutrition

This collaboration, through Sindhu, aims to improve both consumer health and farmer livelihoods.
Virat Kohli

03 Jun 2024 10:07 AM

TIDL gets Virat Kohli as brand amabassador

The American pain relief brand has rolled out a campaign in the Indian market, featuring Kohli to emphasise its new association.
Left to right: Anuradha Sengupta, founder, @anuradhasays; Shashank Srivastava - member executive committee, Maruti Suzuki; Sunil Kataria - CEO, Raymond Lifestyle (India & International)

02 Jun 2024 4:10 PM

Goafest 2024: ‘Agility is very important when it comes to digital marketing’

Shashank Srivastava and Sunil Kataria deep dive into the shifting dynamics and expectations in a rapidly evolving digital landscape.
Shah Rukh Khan

31 May 2024 10:04 PM

Shah Rukh Khan is now the face of Muthoot Pappachan Group

Khan will be seen in MPG’s campaigns across multiple channels, promoting their services.

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