Marketing

The report analysed 12,000 screens from 53 top apps available in India

01 Aug 2024 7:01 PM

98% of top apps in India use deceptive patterns: ASCI report

Of the 53 top apps, health-tech apps were found to have the highest usage of dark patterns, followed by travel booking and fintech sectors.
Lulu Raghavan

01 Aug 2024 12:00 PM

Landor elevates Lulu Raghavan

Will remain based in Mumbai and report to Christian Schroeder, global president, Landor.
Picture courtesy: Pixabay

01 Aug 2024 10:38 AM

First half of 2024 sees 3% drop in ad volumes on television: TAM

Hindustan Unilever continued to top the advertiser charts.
Rediffusion's Bharat Lab report.

31 Jul 2024 11:38 AM

India's EV sales grew by 50% in 2023

Rediffusion's Bharat Lab released a report about preferences and perceptions towards electric vehicles.
Tara Kapur

31 Jul 2024 10:14 AM

Tara's blog: Wake up, it’s 2024 - we need to do better

The author explains why representation is essential in media and advertising.
TKIL Industries appoints chlorophyll as its Brand Identity Development Partner

30 Jul 2024 12:51 PM

TKIL Industries names chlorophyll as its brand identity development partner

Formerly thyssenkrupp Industries India, the company has transitioned to Indian ownership with new investors.
Influential was formed in 2013

29 Jul 2024 10:55 AM

Publicis to acquire Influential by end of August

Influential is a influencer marketing company based in the USA.
Kantar Worldpanel's Brand Footprint 2024 report

25 Jul 2024 6:56 PM

Parle tops the charts as ‘most chosen in-home FMCG brand’: Kantar Report

Also tops the ‘global emerging billionaire brand’ list, while Britannia leads in the OOH FMCG brand category, according to the report.
Shalu Zala

25 Jul 2024 10:15 AM

Shalu Zala moves to HSBC

Was at Vi as head brand and marcom - enterprise.
Sanya Malhotra

24 Jul 2024 2:01 PM

HMD India signs Sanya Malhotra as brand ambassador

Aims to engage with its target audience and generate excitement about its range of stylish and innovative smartphones.
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