Marketing

Interactive Avenues wins social media mandate for RPPL

16 Jul 2024 10:10 AM

Interactive Avenues wins social media mandate for RPPL

The partnership will focus on enhancing motorsports awareness in India and unlocking opportunities for aspiring young racers.
Mallika Dhawan

15 Jul 2024 1:10 PM

Mallika Dhawan joins PhonePe

Moves from Spotify where she held the post of associate manager, enterprise marketing.
ThinkLaw has appointed Pitchfork Partners as strategic communication counsel

15 Jul 2024 12:43 PM

Pitchfork Partners wins communication mandate for ThinkLaw

The agency is tasked with developing and executing a comprehensive communication strategy for the new-age law firm.
Karan Johar (top) and Neha Kakkar

15 Jul 2024 12:14 PM

Dharma Cornerstone Agency adds Neha Kakkar to its roster

The music division will handle Kakkar's endorsements and reach.
Ashwin Moorthy

15 Jul 2024 9:15 AM

We have a television-first approach when it comes to Goodknight: Ashwin Moorthy

Godrej Consumer Products' CMO details Renofluthrin's impact on consumer credibility, FMCG challenges, and more…
Priyanka Chopra Jonas

12 Jul 2024 3:12 PM

Max Factor launches in India

The make-up brand has entered the Indian market in partnership with House of Beauty.
Randi Stipes

12 Jul 2024 10:21 AM

Brands need to be intentional, authentic and consistent to help fight climate change: Randi Stipes

The Weather Company's CMO chatted with us during Cannes Lions to explain challenges, climate change, AI and more...
Tarun Bhagat (left) and Mark Kirkham

11 Jul 2024 3:26 AM

'Gatorade is on a journey in India and we don't want to do something 'over-massy' and kill it'

Manifest chatted with Mark Kirkham and Tarun Bhagat to learn more about the 'Turf Finder' campaign that won two Lions at Cannes and more...
Mohit Taneja

10 Jul 2024 3:30 PM

Jindal Stainless appoints Mohit Taneja

He moves from Vedanta Group, where he was group head - brand and digital communications.
Tanishq topped the list followed by Amazon and Emirates

10 Jul 2024 11:47 AM

YouGov Recommend Rankings 2024: Tanishq tops list, Panasonic most improved

The list measures the percentage of a brand’s customers who would recommend it to a friend or colleague.

Latest Stories

Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

07 May 2026 3:18 PM

Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
Anurag Iyer

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Creator18 appoints Anurag Iyer
Gurbaksh Singh

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

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Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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