Marketing

Manifest speaks to industry experts to find out what is it that stops advertising from portraying stereotypical portrayals

03 Sep 2024 9:22 AM

Does advertising need to rewrite gender rulebooks?

In the latest issue of Manifest, we delve into what keeps advertising from breaking free of stereotypical portrayals.
Harshit Sahni

02 Sep 2024 11:31 AM

Warner Bros. Discovery elevates Harshit Sahni

He has been with the Discovery network since 2016.
Manifest's September issue cover

31 Aug 2024 12:50 PM

Get the September issue of Manifest

Manifest turns half a year old and celebrates it with a power-packed issue.
This adds to Emami's Fair and Handsome offering in the male grooming category. 

31 Aug 2024 12:05 PM

Emami acquires The Man Company

Converts its 50.4% stake to 100% ownership.
Millennials led the festive travel trend

29 Aug 2024 9:18 PM

75% urban Indians plan to travel during the festive season: Report

MakeMyTrip was the top choice for booking flights and hotels, favoured by nearly 50% of respondents, as per the YouGov report.
Insider.in will start playing a crucial role in facilitating long-term synergistic brand partnerships for Nodwin Gaming’s IPs.

29 Aug 2024 6:07 PM

Nodwin Gaming signs a multi-year partnership with Insider.in

Will be the official ticketing partner for IPs such as DreamHack India, NH7 Weekender, and Comic Con India.
Amitesh Jha

29 Aug 2024 1:23 PM

Swiggy Instamart appoints Amitesh Jha as CEO

Moves from Flipkart, where he was senior vice president - category and marketplace.
Sonam Kapoor

28 Aug 2024 2:52 PM

Prega News signs Sonam Kapoor for Ova News 

Has rolled out a campaign to highlight this association featuring Kapoor.
Nikita Malhotra

27 Aug 2024 6:47 PM

Nikita Malhotra joins Woodland

Moves from adidas, where she was digital activations - lead, emerging markets.
Santosh Hegde

26 Aug 2024 12:12 PM

Santosh Hegde joins Atlys as head of marketing

Moves from Licious, where he was vice president - marketing.

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

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Anurag Iyer

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Spotify and FC Barcelona's, 'The Dream Begins' campaign.

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

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The tag does not lecture or warn. It simply exists in a space that is already private.

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When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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