Marketing

Kiran Khalap (left) and Danish Malik

03 Oct 2024 10:38 AM

Celebrity versus influencer-owned brands

We explored the impact of celebrity and influencer brands on consumer behaviour and brand perception.
Janhvi Kapoor

01 Oct 2024 3:03 PM

Aldo renews its collaboration with Janhvi Kapoor for the third year in a row

Aims to build long-term relationships that resonate with consumers and enhance its brand visibility.
Shweta Dalal

30 Sep 2024 5:12 PM

Shweta Dalal joins Nivea India as marketing director 

She moves from Unilever, where she was senior global brand director for Lux, Dove and Pears.
Ranveer Brar

30 Sep 2024 2:46 PM

Leica India appoints Ranveer Brar as its brand ambassador

Brar's partnership with Leica amplifies his vision for authentic visual storytelling while highlighting the brand's offerings.
The Mood of Bharat Diwali Pulse 2024 Report

30 Sep 2024 11:37 AM

Over 36% of consumers in Hindi heartland plan to increase festive spends: Report

‘The Diwali Pulse 2024’ report by Rediffusion sheds light on consumer sentiment in India's Hindi belt during this year's festive season.
Rakul Preet SIngh and Zeenat Aman for Just Herbs

27 Sep 2024 11:41 AM

Just Herbs celebrates beauty with Zeenat Aman and Rakul Preet Singh

Releases a film which showcases a fun exchange between the two actors on what beauty means to them.
Vicky Kaushal for Campus Activewear

25 Sep 2024 12:12 PM

Campus Activewear signs Vicky Kaushal as brand ambassador

Through this collaboration, the brand aims to strengthen its commitment to empowering self-expression.
Varun Koorichh

25 Sep 2024 10:54 AM

McDowell's & Co. enters the white spirits and dark rum space through its X series

Diageo India’s Varun Koorichh discusses McDowell’s expansion, premiumisation, and more...
Influencer Marketing Report 2024

24 Sep 2024 11:51 AM

Influencer marketing industry set to hit INR 5,500 crore by year-end: Report

Influencer marketing represents 11% of the digital media industry and is expected to grow by 25% annually, as per Social Beat's report..
Refuse, reduce and recycle takes on a whole new meaning at service companies according to the author.

23 Sep 2024 11:09 AM

Opinion: Refuse, reduce and recycle

The author explains why telcos must find ways to reward both new and existing customers instead of focusing on the former.

Latest Stories

Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

07 May 2026 3:18 PM

Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
Anurag Iyer

07 May 2026 10:55 AM

Creator18 appoints Anurag Iyer
Gurbaksh Singh

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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