Marketing

Picture Credits: YouGov

09 Oct 2024 9:59 PM

Urban Indian Diwali spends increased by 21% compared to 2023: YouGov report

Record spending propensity marks the highest level in four years, driven by rising household incomes and increased savings.
Prasun Kumar

09 Oct 2024 7:17 PM

Magicbricks elevates Prasun Kumar as chief marketing officer

Was business head - new revenue verticals and head - operations, digital marketing and quality assurance.
Q-comm startups like Zepto, Blinkit, and Swiggy Instamart are giving e-comm giants a run for their money

09 Oct 2024 10:44 AM

The ‘10-minute race’ that’s shaking up India’s marketplace

Our latest issue uncovers the rapid rise of quick commerce platforms that have driven e-comm giants like Flipkart and Amazon into the space.
Bloom by Bold Care

08 Oct 2024 3:55 PM

Bold Care ventures into women’s wellness with Bloom

Aims to offer targeted solutions for specific health issues for women across their life stages.
Sachin Tendulkar for Bank of Baroda

08 Oct 2024 10:35 AM

Bank of Baroda signs Sachin Tendulkar as global brand ambassador

The brand will also be launching its first campaign featuring Tendulkar called 'Play The Masterstroke.'
Currently operational in Hyderabad, Mumbai, Delhi, Pune, Chennai, and Bengaluru.

07 Oct 2024 5:37 PM

Swiggy launches Bolt

Aims to redefine food delivery by offering 10-minute quick meals from over 2,700 restaurants across major cities.
From left: Ankita Thadani, Samantha Prabhu and Akash Valia.

03 Oct 2024 2:19 PM

Samantha Prabhu joins Secret Alchemist as co-founder 

Prabhu will be joining as the third partner of the company and aims to further expand the brand’s reach.
Vikrant Massey for Campus Activewear

03 Oct 2024 2:16 PM

Campus Activewear signs Vikrant Massey as brand ambassador

According to the brand, Massey's passion for experimentation and grounded nature perfectly aligns with the values of Campus.
Mary Kom (left) and Sunil Chhetri

03 Oct 2024 1:58 PM

Utkarsh Small Finance Bank teams up with Mary Kom and Sunil Chhetri 

Kom and Chhetri will focus on initiatives such as financial literacy campaigns, product launches, and social media campaigns.
Vicky Kaushal for Reid & Taylor

03 Oct 2024 1:40 PM

Reid & Taylor signs Vicky Kaushal as brand ambassador

According to the brand, Kaushal embodies the essence of the modern Reid & Taylor man: sophisticated, dynamic, and elegant.

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