Harpic has announced the appointment of actor Shah Rukh Khan as its brand ambassador. 

Khan’s enduring appeal, shared values, and immense influence among Indian families made him the right fit for the brand. 

To highlight its association, the brand has rolled out a campaign ‘Harpic Hai Na’ featuring Khan. 

Conceptualised by Havas Creative India, the campaign comprises an ad film.

Through the film, the brand aims to reinforce Harpic’s position as a solution for complete toilet hygiene, not just a better alternative to detergents.

Gautam Rishi, marketing director, hygiene, Reckitt – South Asia, said, “We are thrilled to welcome Shah Rukh Khan to the Harpic family. His deep connect with millions of Indians and his values perfectly mirror Harpic’s journey of trust, performance, and care. Harpic’s legacy of science-backed innovation and its commitment to superior hygiene solutions have transformed sanitation habits across India. Over the past two decades, we have garnered the trust of 1/3 of the households in the country, and now our ambition is to take it to every second home in the country. With the superior Harpic product and this incredible partnership, we aim to reinforce the importance of dedicated toilet cleaning solutions and make Harpic an indispensable part of Indian households.”

Anupama Ramaswamy, joint managing director and chief creative officer Havas India, added, “What does Havas Creative do when Harpic, a market leader asks us to take it to the next level from the numero uno position it already is? We think not big, but king size. We suggested bringing on board none other than King Khan! We have developed a relatable and engaging campaign where Shahrukh Khan becomes an ally to every homemaker and makes her life easy because of Harpic’s superiority. And in his signature style, he charmingly says – Harpic Hai Na!”