adidas India has announced actor Suhana Khan as the face of the brand.
With Khan on board, adidas India looks to strengthen its brand positioning by blending legacy with contemporary relevance and a future-focused outlook.
The announcement with Khan also marks a renewed spotlight on its Originals’ classic sneaker franchises, Superstar, which has maintained its integrity and aspires to resonate with the new generation.
Khan’s personal connection to adidas Originals, alignment with its values, and cultural influence made her the ideal choice to represent the brand’s global legacy.
Neelendra Singh, general manager, adidas India, adds, “At adidas India, we have always believed in the power of cultural creators, those who shape the now and define what’s next. Suhana Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation. Her style is effortless and expressive, and we’re excited to welcome her into the adidas family as we continue to champion individuality and self-expression through street culture.”