Hyundai Motor India has announced the appointment of actor Pankaj Tripathi as its brand ambassador.

Known for his versatility and grounded charm, Tripathi embodies the auto brand's values of reliability, authenticity and a deep-rooted connection with India’s diverse audience.

This partnership marks a new chapter in Hyundai Motor India's journey to resonate more meaningfully with Indian customers and craft experiences that move with the spirit of India.

The brand has long been a household name in India. Onboarding Pankaj Tripathi as part of the Hyundai Motor India family aligns with the brand’s vision of strengthening its emotional connect with the people of India, while also adding a touch of star power.

With this association, HMIL further strengthens its ambassador lineup which already includes iconic personalities such as actor Shah Rukh Khan.

To highlight this association, the brand will be rolling out a campaign featuring Tripathi as well.

Tarun Garg, whole-time director and chief operating officer, Hyundai Motor India, said, “At HMIL, we celebrate stories of progress and inspiration. We are delighted to welcome Pankaj Tripathi to HMIL family. His grounded persona, exceptional talent and widespread appeal resonate with the values of HMIL and our vision of ‘Progress for Humanity’. Together, we aim to drive deeper emotional connections with our diverse customer base across India.”

We at Manifest, caught up with Virat Khullar, head of marketing, HMIL, to learn more about this new campaign with Tripathi and about his association. Watch this space for the chat.