Hell Energy Drink has announced Indian cricketer Shreyas Iyer as a face of the brand in India. The association marks a significant step in the brand’s journey to deepen its connect with consumers across the country. He joins global icon and Italian actor-singer Michele Morrone, who represents the energy drink internationally, positioning the brand as a blend of global appeal and local relevance.

As a face of the brand, Iyer will be active across communication touchpoints, with a focus on engaging India’s evolving energy drink consumers. He will represent the brand and its range of products, as well as its ongoing biggest consumer campaign in India - #WinWithHell. 

With this partnership, Hell Energy Drink aims to further its India presence, aligning with Iyer’s dynamic personality, athletic excellence, and fan base, that embodies the values the brand stands for - performance, confidence, and an unstoppable spirit.

Unnikannan Gangadharan, director, Hell-Energy, said, “We are elated to welcome Shreyas Iyer to the Hell Energy Drink family. As an exceptional performer and youth icon, Shreyas resonates strongly with our brand ethos. His determination, style and winning mindset make him an ideal face for Hell Energy Drink in India, especially, as we connect with consumers who are bold, ambitious, and energetic.”

Hell Energy Drink has recently rolled out its biggest campaign in the country - #WinWithHell, further strengthening its brand visibility.