Nykaa Fashion has appointed actors Ishaan Khatter and Shanaya Kapoor as brand ambassadors.
Through this association, Nykaa Fashion wants to be more than a shopping destination and a portal that is a playground 'for those who lead, not follow'.
Khatter has been appointed because of his 'natural ease and refined charm', while Kapoor adds a 'blend of feminine cool and street-smart attitude'.
Adwaita Nayar, executive director, CEO Nykaa Fashion and head - owned brands, said, “Nykaa Fashion has earned a deep sense of brand love by creating a space where style feels personal, expressive, and accessible. From cult global labels to much-loved homegrown brands, our platform brings together the best in fashion to match every mood and moment. Shanaya and Ishaan are the perfect voices for this generation, unafraid to experiment, authentic in their choices, and always pushing the boundaries of personal style. This partnership celebrates the joy of dressing up (or down), owning your narrative, and finding pieces that speak to you. With them on board, we’re dialling up a fashion conversation that’s bold, inclusive, and rooted in self-expression, just like our community.”