Marketing, 04 Jun 2025

Ishaan Khatter (left) and Shanaya Kapoor

04 Jun 2025 12:18 PM

Nykaa Fashion gets Ishaan Khatter and Shanaya Kapoor as brand ambassadors

Through this association, the brand aims to be more than a shopping destination.
97% of Indian marketers believe video and influencer marketing is among the most effective tools to drive direct sales, stated the study.

04 Jun 2025 10:51 AM

90% of Indian B2B marketers bet on the video to win attention in a crowded market: Report

LinkedIn’s 2025 B2B study reveals that strong advocacy and influence are key to earning buyer trust and driving purchase decisions.

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The mandate also includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events.

06 Jun 2025 3:47 PM

Max Level bags the PR mandate for Riot Games in India and South Asia
FCB India's entries.

06 Jun 2025 11:14 AM

Cannes Contenders 2025: FCB India
Fans gathered to get a glance of the team bus before it entered the stadium. Picture courtesy: Deccan Herald

06 Jun 2025 10:58 AM

RCB's marketing and revenue head Nikhil Sosale arrested
Here's what Dalbir Singh is doing this week.

06 Jun 2025 10:34 AM

Producer's Diary by Dalbir Singh

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'Pickleball is not a fad and is here to stay'
Rakesh Hinduja (left) and Shormistha Mukherjee.

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Credibility vs clout: The changing currency of awards

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