Dettol has announced the appointment of Mahendra Singh Dhoni as the brand ambassador for its Dettol Soaps, Bodywash and Handwash range.

According to the brand, the collaboration combines Dhoni’s cool-headed resilience with its trusted protection— a perfect match that promises to elevate summer experience by giving protection and unbeatable cooling feeling.

To highlight the association, the brand has rolled out a campaign featuring the cricketer. Conceptualised by McCann Worldgroup, the campaign comprises a film.

Kanika Kalra, regional marketing director, health, Reckitt – South Asia, said, “At Reckitt, we are committed to delivering trusted solutions that genuinely address consumer needs with care and effectiveness. Dettol Icy Cool has long been the go-to for summers with 3x intense cooling and protection against germs that cause skin infections — especially amid the heat and hustle of everyday life. We are delighted to partner with Captain Cool himself, MS Dhoni — a symbol of calm, confidence, and peak performance — to bring the essence of Dettol Icy Cool to life. Together, we aim to inspire millions to stay cool, stay protected, and perform their best, no matter the heat or pressure.”

Prasoon Joshi, chairperson, McCann Worldgroup, Asia Pacific and CEO and CCO, McCann Worldgroup, India, said “Body cool toh mind cool. With Dettol Icy Cool and Captain Cool MS Dhoni this campaign is celebrating the idea that being cool under the toughest conditions elevates your performance. It’s a great example of the product and the brand ambassador being in complete sync with each other”.