Marketing

5% of the 1,900 respondents were from India

21 Nov 2024 11:53 AM

CMOs focus on short-form content and social commerce to garner consumer attention: Dentsu report

The report also added that one in four CMOs state that the economy has negatively affected their organisation's business.
Adyasha Roy Tamar (left) and Mayur Hola

21 Nov 2024 10:59 AM

Adyasha and Mayur's blog: Influencer nation

The duo discuss how 'regular people' are the new influencers, while the 'regular influencers' are old news.
LG Channels and Moloco

21 Nov 2024 10:57 AM

LG Channels partners with Moloco 

This association aims to power in-stream video ads on LG Channels, supporting advertisers in creating impactful and effective campaigns.
Sara Ali Khan

19 Nov 2024 4:10 PM

Sara Ali Khan is now Airbnb’s wellness and yoga retreat host 

The brand will be rolling out a campaign featuring Khan to highlight this association. 
Sandeep Tanwani

18 Nov 2024 12:57 PM

Sandeep Tanwani joins Pidilite after 21-year stint with HUL

Takes over from Manish Dubey, who has been named chief business officer for Fevicol.
Khushi Kapoor (left) and Harsh Varrdhan Kapoor

15 Nov 2024 10:52 AM

Harsh Varrdhan Kapoor and Khushi Kapoor appointed as brand representatives for Converse in India

The duo aims to highlight the spirit of creativity and expressing oneself authentically.
Roshni Das

15 Nov 2024 10:47 AM

Roshni Das moves on from Intel after 20 years

Was regional CMO and general manager, APAC and Japan, before being promoted to VP, global marketing innovation and India region CMO.
Screenshot from the film

14 Nov 2024 5:08 PM

Nippo expands into mosquito repellent category with Swooper

Underdog has created a campaign for the launch.
Martin Winther

14 Nov 2024 2:50 PM

WebTalk appoints Martin Winther

Winther succeeds Przemek Puchalski, who served as creative and strategy director at the agency.
From left: Nipun Aggarwal, Phillipa Harrison, Campbell Wilson and Andrew Hogg

14 Nov 2024 1:29 PM

Tourism Australia and Air India sign a three-year MoU 

Will jointly undertake marketing activities to showcase Australia’s appeal and drive growth in visitation.

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