Bissell, a global homecare appliances company, has announced the appointment of actor Kareena Kapoor Khan as its brand ambassador for India. 

Known for her elegance, modern sensibility, and strong connection with Indian households, Khan embodies the Bissell promise of a cleaner, more effortless lifestyle. 

Through this partnership, the homecare appliances brand aims to deepen its footprint in India, offering cleaning solutions tailored for the modern Indian home.

To highlight this association, the brand has rolled out a campaign that comprises an ad film. 

The film reimagines her in a bold and empowering avatar, echoing how Bissell enables today’s household to clean smarter, faster, and with more style than ever. Cast as a dramatic detective, Khan investigates the mystery behind an impeccably clean home, going to exaggerated lengths to uncover the secret. In the end, the househelp reveals the game-changer: Bissell.

Max Bissell, president global markets, Bissell Homecare, said, "Kareena embodies the modern Indian consumer - discerning, forward-thinking, and deeply committed to creating a warm, healthy home environment. Her commitment to quality and her effortlessly elegant aesthetic aligns seamlessly with Bissell’s vision. We're incredibly proud to welcome her to the Bissell family. With her support, we look forward to inspiring more Indian households to embrace smarter, more stylish cleaning solutions as we expand our footprint in the country."

Sagar Mehta, director, Cavitak Marketing, added, “This collaboration marks a powerful new chapter for Bissell in India.  We see this partnership as a turning point in how Indian consumers perceive homecare—no longer as a chore but as a lifestyle choice. With Bissell’s global innovation and Kareena’s cultural resonance, we’re excited to bring a whole new energy to Indian homes - where technology, tradition, and elegance coexist effortlessly.”