Vogue Eyewear has announced Bollywood actor, Shahid Kapoor as its new brand ambassador. Kapoor joins longstanding brand ambassador and Bollywood actor, Taapsee Pannu in a campaign film that emphasises the brand’s commitment to individuality, self-expression, and personal style.
 
The campaign reinforces brand ethos through the lens of the ‘No Rules Club’ and celebrates those who live life on their own terms in a world where conformity often takes center stage.

The film is set in a movie set within a modern, gallery-inspired space, where the actor duo shares a blend of playful banter and introspective moments. The setting serves as a metaphor that just like art, style too thrives in freedom. The film further underlines that in a world of expectations and norms; one should live life unencumbered, reaffirming that being true to oneself is the only rule that matters.