Neeraj Chopra has partnered with Audi India.

The association signals Audi’s commitment to aligning with individuals who champion innovation, resilience, and evolution.

Chopra’s progressive approach to training and relentless quest to refine his performance make him a perfect fit for the brand's evolving journey, according to the German automotive manufacturer brand.

Balbir Singh Dhillon, head, Audi India, said, “At Audi, we stand for those who push boundaries - those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand - a symbol of what it means to lead, not follow.” 

Karan Yadav, chief commercial officer, JSW Sports, added, "All of us at JSW Sports are really happy to facilitate this association between Neeraj and Audi India, which is truly a landmark partnership for Indian sport and business. Audi is a car manufacturer that Neeraj really admires, and one whose vision as a brand aligns with that of his as an athlete. All our conversations with Audi have been very positive, and with Neeraj being one of India's finest athletes, I genuinely believe the potential of this partnership is limitless."