Wella Professionals has announced the appointment of actor and model, Manushi Chhillar as its new brand ambassador for the Indian market. 

This partnership marks a milestone, as Wella Professionals introduces a brand face after years, reaffirming its commitment to championing hair artistry, fearless self-expression, and transformative beauty.

According to reports, In India, actress Ahana Kumra served as a brand ambassador, leading campaigns such as the launch of Wella's Colour Fresh Create range in 2019 . Additionally, model Karishma Kotak featured in promotional campaigns for Wella Hair Colour.

With an unwavering passion for beauty and inspiring the courage to change, Chhillar embodies the essence of Wella Professionals, always bold and forever transformative approach which makes her the perfect brand fit. Her journey mirrors the brand’s mission: to stay a step ahead always.

Pravesh Saha, general manager, Wella India and South Asia, said, “This marks the beginning of something legendary. Manushi represents a new wave of beauty, modern, bold, and unapologetically expressive. With her as the new ambassador of Wella Professionals, we bring our vision to life: to inspire stylists to create and consumers to embrace what’s new. Everyone dreams of change, but very few dare to make it happen. Together, we will encourage people to take that leap.”