iCubesWire has appointed Shashank BV as business director, sales (South). In his new role, Shashank will lead content sales for influencer marketing across the South Indian market, with a focus on enabling brands to connect more meaningfully with audiences through strategic creator-led storytelling. 

His role will include scaling content monetisation opportunities and driving value for advertisers through native integrations and scalable storytelling formats. He will report to Nishant Sharma, the company’s co-founder and chief business officer.

This is Shashank’s second stint at the global martech solution provider. In his previous stint with iCubesWire as group head, South, he helped lay a strong foundation for the brand’s southern expansion. 

Shashank said, “I’m thrilled to return to iCubesWire at a time when brands are actively looking for meaning, authenticity, and value in influencer marketing. With iCubesWire’s deep creator network, and performance-first approach, I look forward to delivering smart content solutions that drive both brand recall and business impact across the South market.”

Nishant Sharma, co-founder and chief business officer, iCubesWire, said, “Shashank’s return is both timely and strategic. His understanding of the regional market, combined with his passion for content-driven storytelling, will be invaluable as we accelerate growth in the influencer ecosystem. We’re confident that under his leadership, brands will find new opportunities to connect with audiences in culturally resonant and measurable ways.”

In a career spanning nearly two decades, Shashank has also worked at organisations such as Hungama Digital Services, Times Internet, Tyroo Media, and Macavv Media, among others.