Apex, a sports-focused international investments firm and Baseline Ventures have announced a strategic partnership to unlock investment opportunities in the global sports industry.
 
This partnership creates a pathway for Apex’s venture portfolio to engage with the fast-evolving sports ecosystem in India, where innovation continues to accelerate. Additionally, the firm will actively explore the opportunity to invest in both emerging sports IP and established properties in the region, recognising the scale and potential of this dynamic market. 
 
Pedro Felix da Costa, partner and chief commercial officer, Apex, said: “Apex was founded in Europe but built with a global mandate, and we’re very happy with the continuous deal flow we see across Europe and the US. To unlock potential in India, it’s a natural step to partner locally with people who deeply understand the landscape and can help us navigate it with intent. This is also an opportunity for capital in the region to access high-quality sports deals across Europe and the US through Apex.”
 
Vishal Jaison, co-founder and director, Baseline Ventures, added, “We’re happy to join hands with Apex to help unlock opportunities for Indian investors in the global sports market. Sports has emerged as one of the most lucrative asset classes in recent times while showing tremendous potential for value appreciation. Apex is well placed to be right gateway for investment into some of the leading sports entities across Europe and US.”