Sugar Free D’lite has rolled out a campaign #CaloriesSeRaksha featuring content creators Mallika Dua and Chetan Goel, ahead of Raksha Bandhan.

Styled like a cheeky matrimonial ad, the film kicks off with Dua listing the 'ideal bride' criteria for her brother. What starts as light-hearted sibling banter quickly escalates into a hilarious showdown between the two - capturing the love, mischief, and fierce protectiveness that define Rakhi.

What we think about it: Packed with humour and emotion, the film captures the essence of the irreplaceable bond between brothers and sisters. It doesn’t lean on clichés or heavy-handed sentiment; instead feels real, relatable, and genuinely fun.

Tarun Arora, CEO and whole time director, Zydus Wellness, said “Consumer expectations are shifting, and people want to celebrate without compromise. They are looking for choices that honour tradition but also reflect modern lifestyles. With #CaloriesSeRaksha, we have reimagined festive gifting in a way that resonates emotionally while being health-forward. And with creators like Mallika Dua and Chetan Goel, who embody today’s cultural voice with humour, honesty, and relatability, #CaloriesSeRaksha campaign connects at both a personal and generational level.”