Laxmipati Sarees has announced the appointment of actor Rashmika Mandanna as its brand ambassador. 

Known for her pan-India appeal and magnetic screen presence, Mandanna  brings fresh energy to the brand. 

To highlight the association, the brand has also rolled out a campaign featuring Mandanna, conceptualised by Shreyansh Innovations.

Sanjay Sarawagi, managing director, Laxmipati Sarees, “For four decades, Laxmipati Sarees has stood for trust, quality, and elegance. Our vision has always been to create sarees that combine heritage with everyday elegance. With Rashmika joining our journey, we are reaffirming our commitment to stay rooted in Indian tradition while connecting deeply with today’s woman. Her grace and authenticity reflect everything our brand aspires to be.”

Shreyansh Baid, founder, Shreyansh Innovations, said, “This was a special campaign to craft. Laxmipati’s sarees are known for their lightness, fine fabric, and beautiful designs—we wanted to highlight that sensory elegance in every visual. Rashmika’s presence adds a celebratory warmth to the narrative, making the campaign aspirational and authentic at the same time.”