Emami has announced a refreshed corporate brand identity. The refreshed brand identity reflects the evolving needs of modern consumers, embracing a new era driven by a clear vision of progression and growth, while honouring its legacy committed to the entrepreneurial spirit and values of its founders, RS Agarwal and RS Goenka.
 
Harsha Vardhan Agarwal, vice chairperson and managing director, Emami, said, “Our rebranding marks a pivotal step in Emami's evolution. Our new core corporate identity reflects who we are today — an organisation rooted in heritage but powered by innovation, diversification and a global outlook. It is a symbol of the journey we have made, and the exciting path ahead.  We believe this refreshed corporate identity will strengthen our market position and foster deeper connections with our consumers and partners, as we continue to deliver high-quality, value-driven, and innovative offerings across our businesses."  
 
The new corporate identity retains visual links to its former design — a deliberate decision that highlights Emami’s deep-rooted heritage and values. The ellipse has evolved into a sphere, representing the brand’s expanding global footprint, adaptability and future-ready mindset. At the heart of the design, the stylised ‘e’ captures the essence of innovation and reinvention that has propelled the organisation’s success over five decades, while also symbolising the continuous growth and dynamism that define its forward-looking spirit.
 
The signature colour palette remains, ensuring continuity and brand recognition across Emami’s diverse businesses, while simultaneously embracing a more modern, progressive aesthetic.  A refined typeface in the new wordmark conveys confidence, boldness and adaptability — qualities that mirror Emami’s vision for the future.   
 
This rebranding includes each of Emami’s diverse businesses adopting a modern typeface and a distinctive colour derived from the new sphere, with each entity establishing a uniquely styled name and visual identity.
 
The rollout of the new corporate identity is expected to be completed across Emami’s business entities over the next couple of months.