Marketing

Dolly Jha

26 Jan 2025 2:40 PM

Dolly Jha exits BARC India

Had joined the TV audience measurement firm from Nielsen in May 2023.
Adrit Mishra

23 Jan 2025 7:39 PM

Starbucks has played a key role in whipping up the coffee culture in Mumbai: Adrit Mishra

Starbucks has launched a limited edition tote bag collection in collaboration with designer Anamika Khanna.
The Minimalist team, led by its founders, will manage operations while leveraging HUL's distribution network for greater accessibility and global expansion.

23 Jan 2025 2:26 PM

Hindustan Unilever to acquire Minimalist for INR 2,670 crore

Announces plans to acquire a 90.5% stake in the premium beauty brand.
Pragya Bijalwan

23 Jan 2025 2:20 PM

Pragya Bijalwan joins Voltas

Was CMO and vice president, marketing at Crompton Greaves Consumer Electricals for nearly four years.
Johnny Walker's recent collaboration with Priyanka Chopra paves the way for greater cultural acceptance of women in traditionally male-dominated spaces like the alcohol industry.

23 Jan 2025 10:56 AM

Trump's move to end third-gender recognition underscores today's societal challenges: MRSI panel

During the webinar, experts decoded how brands can navigate masculinity's evolving role to ensure a progressive view of gender roles.
Markus Tan

23 Jan 2025 10:29 AM

We want to do a lot more with the influencer community in India: Markus Tan

Singapore Tourism Board’s regional director - India highlighted a series of initiatives they are working on to boost tourism from India.
Sajith Sivanandan

21 Jan 2025 5:27 PM

Sajith Sivanandan joins Jio Mobile Digital Services

Was the CEO of Disney+ Hotstar.
Picture courtesy: https://acharyabalkrishna.com/

21 Jan 2025 10:51 AM

Misleading ads lead to a bailable arrest warrant against Baba Ramdev and Acharya Balkrishna

The Kerala Court issued this warrant after misleading ads were published in English and Malayalam newspapers.
OMD and HDFC Life logos

20 Jan 2025 10:47 AM

HDFC Life appoints OMD India for media

The agency will be taking charge of the consolidated media strategy for the brand spanning offline and online channels.
Frido aims to inspire a future where innovation, accessibility, and ease of living are accessible to all.

17 Jan 2025 3:55 PM

Frido partners with Kaizzen

With this collaboration, Frido seeks to strengthen its brand narrative, building on its legacy of innovations.

Latest Stories

Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

07 May 2026 3:18 PM

Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
Anurag Iyer

07 May 2026 10:55 AM

Creator18 appoints Anurag Iyer
Gurbaksh Singh

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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