ThinkROI has entered into a strategic partnership with Visibili.ai, a content intelligence platform focused on AI-era discoverability. The collaboration aims to support brands in navigating the growing shift from keyword-based SEO to prompt-led visibility within AI-generated answers from platforms like ChatGPT, Gemini, and Perplexity. 

As consumers increasingly rely on conversational interfaces and natural language prompts, traditional methods of search engine optimisation are becoming less effective. AI models now summarize responses directly, reducing the need for users to click through to individual websites. This change necessitates a different approach to visibility—one that accounts for how AI systems select, cite, and present information.

Through this collaboration, ThinkROI will leverage Visibili.ai’s capabilities to help clients better understand how their brands surface in AI-generated content. This includes monitoring brand visibility across conversational search platforms, identifying which types of prompts and queries trigger brand mentions—and where gaps may exist—while also analysing the kinds of sources and content themes that AI models rely on. The partnership also enables brands to receive data-backed recommendations on what to create, where to publish, and how to shape their presence across AI-driven ecosystems.

The partnership reflects a broader evolution in the marketing stack—one that prioritises visibility within AI-generated contexts, whether in product discovery, social commerce, or AI-native customer journeys.

Rupinder Singh, founder, ThinkROI, said, “AI search is a structural shift in consumer behaviour. With this partnership, we’re enabling brands to adapt to new forms of digital discovery, where attention is shaped at the prompt level rather than the search engine results page.”

Gurpreet Wadhwa, co-founder and CEO, Visibili.ai., stated, “This collaboration brings together deep performance marketing expertise and next-generation content intelligence to help brands remain discoverable and trusted in this new environment.”

Athiulla Khan, business head – SEO and content marketing, ThinkROI, added, “We see this as an essential step in how marketing organizations must adapt. Together with Visibili.ai, we’re helping brands influence how and where they appear, starting from the moment a consumer begins a conversation with AI."