Marketing

Assana’s OOH campaign

26 Jun 2025 3:39 PM

Assana’s OOH campaign takes a 'cheeky backdoor' route to highlight problems of the gut

Conceptualised by be positive 24 Innovation Design, the campaign comprises four billboards showcasing the gut wellness clinic’s services.
Tarun Khanna

26 Jun 2025 10:11 AM

Cannes Lions 2025: Creative instincts with a conscience - why brands must now inspire, not just sell

Reliance General Insurance's Tarun Khanna lists seven points he learnt from the festival.
Anupam Srivastava 

25 Jun 2025 2:56 PM

Assurance Intl appoints Anupam Srivastava 

Moves from Gulf Oil, where he was general manager - all India fleet business and strategic projects. 
Rajkummar Rao

25 Jun 2025 2:12 PM

Nimulid appoints Rajkummar Rao as brand ambassador

This partnership underscores Mankind Pharma's dedication to providing fast and effective solutions for contemporary pain.
The billboards spotlighting the brand's sustainability initiatives

24 Jun 2025 11:53 AM

Britannia and Talented issue joint statement regarding Cannes winning entry

States that the brand is taking deliberate, albeit small steps toward a more sustainable future.
Hashtag Orange to drive internal and external communications for Zuno

24 Jun 2025 11:04 AM

Zuno appoints Hashtag Orange as its communications agency

The account to drive the brand’s internal and external communications was won following a multi-agency pitch.
Ravi Chawla

24 Jun 2025 9:45 AM

Riding the long haul: How Ravi Chawla engineered Gulf Oil’s brand ascent

Chawla explains how the brand evolved from a push strategy to a push-pull force through consistency, innovation, and emotional relevance.
Smriti Mandhana and Manika Batra named brand ambassadors for Herbalife’s vritilife skin care range

23 Jun 2025 2:42 PM

Smriti Mandhana and Manika Batra named brand ambassadors for Herbalife’s vritilife skincare range

The partnership reflects a shared vision in championing skincare, one that blends Ayurvedic tradition with modern science.
Sumit Virmani (left) and Shubhranshu Singh

20 Jun 2025 2:16 PM

Sumit Virmani, Shubhranshu Singh named among 'World's Most Influential CMOs' by Forbes

The announcement was made on the sidelines of the Cannes Lions International Festival of Creativity.
Karan Johar (left) and Samit Garg

20 Jun 2025 11:12 AM

The Bridal Retreat signs Karan Johar as brand ambassador

Editions for 2025 will be hosted in Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Jaipur, and Goa. 
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