Ugaoo has announced the appointment of Jackie Shroff as its brand ambassador. 

This collaboration marks a pivotal moment for Ugaoo as it evolves from a green brand adored by urban audiences to a cultural mainstay across India’s tier 2 and 3 cities. 

To highlight its association, the gardening company has also rolled out a campaign featuring Shroff. 

Conceptualised by Thought Over Design and produced by Cathect Studios, the campaign comprises an ad film. 

Set in a cozy living room, the film opens on a dramatic note with a distraught plant parent grieving over her wilted Alocasia. Jackie consoles her in his signature style, ordering a fresh one from Ugaoo, with the promise of a longer and healthier plant for life. The film ends with the line, “Ugaoo, Bhidu, Ugaoo,” blending emotion, humour, and plant care into a perfectly potted story. 

Shroff fits this role seamlessly as he is known for his earthy authenticity, irreverent charm, and lifelong love for plants, and has always walked the walk. From arriving at events with a spider plant slung around his neck, spreading the green message far and wide, to nurturing his organic farm, his connection to nature is both personal and deeply profound. 

Moreover, Jackie’s legacy as a pop culture icon with a devoted fan base that cuts across age groups makes him the perfect ambassador for Ugaoo, a brand that resonates equally with Gen Z, millennials, and older generations. His persona is timeless, his appeal is cross-generational, and his relevance in India’s cultural imagination makes this collaboration a natural fit. 

Siddhant Bhalinge, founder and CEO, Ugaoo, said, “Jackie Shroff is not just a face, he’s a feeling. For years, we’ve worked to make plants a part of India’s emotional and cultural fabric. And Jackie embodies everything we believe in: he's playful, rooted, and passionately green. There is nobody we would have worked with in this capacity - it was Jackie or no one. As we prepare to expand across Bharat, his presence brings instant relatability, timeless credibility, and a refreshing sense of fun to our story.”