Truecaller has announced the appointment of Archana Roche as global head of measurement and analytics for its ad solutions business. 

Hemant Arora, vice president global ads business, Truecaller, said, “I'm delighted to welcome Archana on board. Under her leadership, Truecaller Ad Solutions will continue to evolve its analytics capabilities, integrating performance metrics across the customer journey, from awareness to conversion. This move reinforces Truecaller’s ambition to offer a comprehensive, insight-led advertising platform that delivers both scale and precision.”

Roche added, “Measurement will be a defining factor in the next phase of growth for Truecaller Ad Solutions. We’re building a measurement framework rooted in trust, precision, and accountability, ensuring every ad dollar delivers clarity and real business results. Our mission is to create an ecosystem where advertisers not only measure what matters, but also act on it with confidence.”

In a career spanning over 18 years, she has also worked with Tata Motors, Pidilite, and Future Group, among others.