Shadowfax Technologies, a new-age, technology-led third-party logistics company, has unveiled a refreshed brand identity. 

The decade-old start-up's new look features a vibrant green logo and a new tagline, 'Think Ahead!' signalling a fresh chapter in the company’s journey, one shaped by innovation, responsibility, and long-term thinking.

The refreshed identity marks a strategic shift for Shadowfax as it adapts to the evolving demands of the logistics industry. 

The new logo reflects a focus on sustainability, responsible growth, and delivery solutions. The revived identity underscores a mindset geared toward anticipating market needs rather than simply responding to them, emphasising the company’s strategic priorities.

The logistics sector is being reshaped by technological advancements, rising customer expectations, and the growing urgency of environmental concerns. This rebranding reflects Shadowfax’s growing commitment to all three by adapting to these concerns and expectations. Shadowfax is delivering not just speed, but better and more sustainable logistics.
With its platform capabilities, scale, and partner network, Shadowfax aims to align its operations with these broader industry shifts.

Abhishek Bansal, chairman, managing director and chief executive officer, Shadowfax, said, “Our refreshed brand reflects the next chapter of our journey, driven by foresight, sustainability, and better logistics solutions. It's not just about speed anymore. It's about solving before reacting, scaling with intelligence, and leading with purpose. At Shadowfax, we've always believed that logistics should adapt to the demands of tomorrow. With our scale, intelligence, and platform capabilities, we're enabling businesses to move faster, think smarter, and deliver better”.