Marketing, 05 Aug 2025

Shadowfax's new identity.

05 Aug 2025 2:07 PM

Shadowfax rebrands itself

The refreshed identity marks a strategic shift for Shadowfax as it adapts to the evolving demands of the logistics industry.
Boult's new brand identity

05 Aug 2025 10:28 AM

Boult is now GoBoult, eyes INR 1,000 crore in FY26 and global expansion

Through its new identity, the brand aspires to ramp up retail 10X and enter the premium tech segment with design-led innovation.

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Shanu Singh

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06 May 2026 10:30 AM

Ralson Tyres stands the test of every road
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Adyasha's blog: A brain in CCTV mode
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When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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