Marketing, 05 Aug 2025

Shadowfax's new identity.

05 Aug 2025 2:07 PM

Shadowfax rebrands itself

The refreshed identity marks a strategic shift for Shadowfax as it adapts to the evolving demands of the logistics industry.
Boult's new brand identity

05 Aug 2025 10:28 AM

Boult is now GoBoult, eyes INR 1,000 crore in FY26 and global expansion

Through its new identity, the brand aspires to ramp up retail 10X and enter the premium tech segment with design-led innovation.

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ChatGPT's second mainstream campaign for the Indian market.

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Smriti Mandhana tricks Harmanpreet Kaur at breakfast, ChatGPT lands the punchline
Shveta Mehra (left) and Neha Kandalgaonka

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Emotional connection now matters more than media exposure: Neha Kandalgaonkar
Here's what Dalbir Singh is doing this week

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Bharat Ke Super Founders kicks off on Amazon MX Player on 16 January

16 Jan 2026 9:47 AM

'We want to build a traceability KPI for the show, which we doubt other shows promise'

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When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

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Hungry for more: Over a decade of letting the work speak
ChatGPT's health

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OpenAI launches ChatGPT Health

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