Marketing

Nykaa aims to amplify its sunscreen offerings through this.

22 Apr 2025 1:36 PM

Supergoop! launches in India through Nykaa

For this, the online store company will have a fully omni-channel launch. 
Fernando Machado

22 Apr 2025 10:40 AM

'The biggest risk is having to pump a ton of money into paid media'

GSP USA's Fernando Machado on how true creativity builds brands, why ‘safe’ is risky, and what today’s creatives should focus on.
Since its founding in 2016, AnyMind Group has expanded its business into 15 markets, with a strategic growth driver being the strengthening of its business foundation through acquisitions.

21 Apr 2025 4:47 PM

AnyMind Group completes acquisition of AnyReach, a Japanese e-gifting company

This marks the Group’s 10th acquisition and the fifth M&A of a Japan-based company.
Nisha Chaudhary

17 Apr 2025 2:23 PM

Pizza Hut India elevates Nisha Chaudhary

She was previously serving as head of communications. 
Sonam Kapoor for Runwal Realty

17 Apr 2025 12:57 PM

Runwal Realty signs Sonam Kapoor as brand ambassador

The real estate major has also announced a refreshed brand identity and philosophy.
Miki Agrawal

17 Apr 2025 9:09 AM

‘It’s a depressing fact that only 2% of venture capital goes to women’

Miki Agrawal shares insights on her latest venture, the challenges of female founders securing funds, and more...
Motivator secures performance marketing media mandate for Zepto

16 Apr 2025 4:44 PM

Motivator retains Zepto's performance marketing media mandate

The GroupM agency has been handling Zepto’s account since 2021.
Saraswathi Anand

16 Apr 2025 1:09 PM

River appoints Saraswathi Anand

She moves from Network18 Media & Investments, where she was assistant vice president - marketing and product.
Ananya Birla

15 Apr 2025 2:04 PM

Ananya Birla launches Lovetc

The new brand under the Birla Cosmetics portfolio aims to expand into the beauty colour cosmetics market. 
Mercedes-Benz India handed over its PR mandate to Adfactors PR

14 Apr 2025 2:45 PM

Adfactors PR bags the PR mandate of Mercedes-Benz India

The account was won post a multi-agency pitch.

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