Too Yumm! has announced the launched 'Party Harder Chips', anti-hangover chips inspired by Livitup, a anti-hangover supplement from Dr Vaidya’s. 

Actor Varun Dhawan, who is brand ambassador for the chips, features in the launch film.  The film opens with Dhawan in his signature hero style, delivering playful twists on iconic blockbuster dialogues, all while driving home the fun message of saying goodbye to hangovers. 

Yogesh Tewari, chief marketing officer, Too Yumm!, said, “Too Yumm! has always been at the forefront of snacking disruption. With Party Harder Chips,  we’re bringing the world’s first-ever anti-hangover chips - the ultimate party snack. We saw how much young Indians love to snack while celebrating, but there was nothing made especially for that moment. That’s why - Party Harder Chips: they’re bold, tasty and designed to keep the fun going. Partnering with Livitup allowed us to bring a product that not only satisfies taste buds but also genuinely supports a better next day. This is a world-first innovation and we believe it’s going  to redefine what snacking looks like at every party.”