Rapid Fire with Soumali Chakraborty

Our series continues with the marketing head of Arrow.

Manifest Media Staff

Aug 14, 2025, 10:09 am

Soumali Chakraborty

Your 5 to 9 routine after your 9 to 5?

Music on, shoes off — dancing around with my 17-month-old, dinner, a tiny stroll, brush-brush, giggles, lights out. The best shift of the day 

A book or show you recently read/watched that you would recommend?

Panchayat — because it’s simple, heartwarming, and makes you smile after a long day. Also, Queen’s Gambit — pure genius.

What wins would you like to celebrate from the last six months or a year, at work or in life?

Cracked some big campaigns at work.. launching before Diwali, and at home, celebrated my little one’s first words & first dance steps — both equally magical!

Which industry leader has impacted you the most?

Aji Nair — trusted me with marketing before I trusted myself. And Suman Saha — taught me mistakes are just messy classrooms.

The biggest development in the A&M industry this month…

ASMR & experience-driven campaigns are everywhere — brands are literally whispering into our brains now.

A recent ad film from the previous month that caught your attention?

The Crocs ad with Sidhant Chaturvedi and the Korean star, Chae soo bin — quirky, global, and totally cool.

Source: MANIFEST MEDIA

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