Xiaomi India has rolled out a new identity for its Redmi series, marking a significant shift in how the brand sees itself and its users.

The updated logo and visual language are rooted in Redmi’s 11-year journey in India but are firmly focused on the road ahead. 

The launch of the Redmi 15 on 19 August 2025 will usher in this new era. 

With this revived identity, Xiaomi intends to signal a deeper alignment with the values and aspirations of young India, and a long-term vision that’s as much about identity as it is about innovation.

Sudhin Mathur, chief operating officer, Xiaomi India, said, "Redmi has always stood for making the impossible possible. Over the past decade, we were often the first smartphone for millions of Indians. Their trust and feedback shaped our path. Today, those users have grown, and so have we. The new Redmi identity reflects this shared evolution. Young India is bold yet grounded, ambitious yet self-aware. We are not leaving behind who we were, but becoming who our users need us to be. This rebranding is a tribute to the resilience, clarity, and progress we see in our community every day. As our users grow, we grow. As they dream bigger, we continue to build for them."