House of McDowell’s Soda has announced the appointment of actor Vijay Deverakonda as the newest face of the brand.

He joins forces with long-term brand ambassador Kartik Aaryan. 

As per the brand, the duo embodies the spirit of today’s India – expressive, fun, rooted, vibrant and united by shared experiences.

Varun Koorichh, vice president and portfolio head – marketing, Diageo India, said, “House of McDowell’s Soda has built a legacy of celebrating friendships and fostering meaningful connections – the kind that creates memorable moments and unbreakable bonds. Over the years, the brand has continued to evolve with the changing tides of culture and consumer behaviour, while staying true to its core purpose: championing the spirit of friendship. Vijay Deverakonda embodies the values of today’s generation – real, grounded, and deeply connected to his roots. His authenticity and wide-reaching appeal make him a natural extension of the brand’s voice. With Vijay and Kartik together, we’re bringing two powerful storytellers into the fold – voices that reflect the emotions, aspirations, and friendships that define modern India.”