Huella has announced the appointment of Prabhvir Sahmey as strategic advisor.

He moves from Samsung Ads, where he was senior director, ad sales. 

Sahmey’s appointment comes at a time when the company aims to sharpen its narrative, strengthen its product portfolio, and prepare for its next phase of growth. 

He will be based out of Delhi/NCR.

Prrincey Roy, co-founder and CEO, Huella, said, "Huella has always been about building something larger than a company; it’s about creating an ecosystem where creativity, technology, and credibility meet. Bringing Prabhvir on board is a deliberate step to ensure we have the right guidance to scale this vision. His experience will bring immense value not just to our external presence in the market, but also internally as we evolve our structure, ambition, and discipline. We’re excited to have him with us on this journey.”

Sahmey added, “I’m truly excited to be working closely with the transformational leadership team at Huella. Their clarity of vision and focus on building a future-ready adtech ecosystem are inspiring, and I look forward to contributing to this next phase of growth.”

In a career spanning over 25 years, he has also worked with Google and Mindshare, amomg others.