Formula 1 and French Bloom have announced  French Bloom as the first-ever official alcohol-free sparkling wine partner of Formula 1. 

This development also marks the latest initiative in the partnership between Formula 1 and  LVMH. 

French Bloom is the first non-alcoholic brand backed by Moët Hennessy, the wines and spirits division of LVMH, which acquired a minority stake in the Maison in late 2024, further signalling the group’s commitment to the category.  

From 2025, French Bloom’s sparkling wines aim to bring a new dimension to Grand Prix weekends. 

It will be served across all Formula 1-operated Paddock Clubs and the F1 Garage, and planned in other hospitality spaces. 

As Formula 1 expands its global reach, fueled by cultural phenomena like F1 The Movie,  Netflix’s Drive to Survive and rapid growth in the U.S., this partnership arrives at a cultural inflexion point. 

Sustainability is also central to this shared vision. French Bloom’s commitment to conscious innovation, from using organic ingredients to reducing its production footprint, aligns with the  Formula 1 Net Zero Carbon by 2030 commitment. 

This is not just a celebration of victory; it’s a celebration of responsibility, presence, and long-term impact. 

Together, French Bloom and Formula 1 are charting a new course - bottling progress,  redefining tradition, and creating moments that matter.  

Maggie Frerejean Taittinger, co-founder, French Bloom, said, “We are thrilled to partner with Formula 1® to usher in a new era of celebration one that looks boldly to the future and is defined by excellence in every detail. Our sparkling cuvées unite centuries of French  winemaking savoir-faire with cutting-edge innovation, offering a sophisticated alcohol-free  sparkling for those who lead with intention and set the pace for what’s next.” 

Emily Prazer, chief commercial officer, Formula 1, added, “We are delighted to add French Bloom to our ever-expanding list of Moët Hennessy brands partnering with the sport. The  addition of French Bloom brings further variety to our hospitality beverages portfolio, allowing  us to cater for all guests and offer them an elevated, real sense of luxury when they attend a Grand Prix.”