AllThingsBaby (ATB), India’s curated platform for mother and baby products,  has announced the appointment of actor and first-time mother Athiya Shetty as its brand ambassador. 

The association underscores ATB’s vision of redefining the baby care industry in India by combining authenticity, innovation, and access to world-class brands.

With Shetty onboard, ATB aims to further strengthen its positioning as India’s go-to premium parenting destination. The collaboration will include digital and events, amplifying the brand’s reach across both physical and digital channels.

Tejal Bajla, founder of AllThingsBaby, said, “We are thrilled to welcome Athiya Shetty to the All Things Baby family. Athiya is not just a first-time mother but also someone who truly embodies the modern Indian parent who is curious, discerning, and intentional in her choices. For us, it is important to collaborate with individuals who are genuine customers and advocates of our platform. “Athiya’s genuine approach to motherhood, her style, and her values resonate perfectly with our brand ethos. We believe this association will enable us to connect with more like-minded parents who are looking for high-quality products and reliable guidance in their parenting journey.”