Dognosis, a deep-tech startup exploring the use of canine olfactory capabilities to explore new possibilities in understanding cancer in humans, has appointed Ami Palan as brand lead.

Palan will be responsible for the company's brand strategy, positioning and storytelling as it builds its presence at the intersection of biology, technology and healthcare.

Her mandate will be to shape how Dognosis communicates its work, articulates its larger vision and builds awareness around its approach to exploring new possibilities in understanding cancer in humans.

Palan moves from Frido, where she was senior brand manager. 

In a career spanning over 11 years, she has also worked with MetaMorph and Natural Diamond Council (now The Diamond Collective), among others.