Aukera has announced celebrated actor Taapsee Pannu as their ‘partner in purpose’. 

The association embodies the shared values of female empowerment, individuality, and self-expression that both Aukera and Pannu stand for. According to the brand, its dedication to the celebration of the spirit of womanhood and the pursuit of autonomous choices is the foundation of the initiative. Taapsee's partnership with Aukera further underscores this core vision, it further added.

Lisa Mukhedkar, co-founder, Aukera, said, “At Aukera, we do not make superficial moves. Every decision is purposeful. Our association with Taapsee is no exception. Taapsee embodies the essence of choice - she has forged her path with courage, clarity, and conviction. With her as our Partner in Purpose, we celebrate not just jewellery that sets new benchmarks, but the freedom for women to make deliberate, bold choices.”