Levi’s has announced actor Alia Bhatt as its new global brand ambassador. 

According to the brand, both Levi’s and Bhatt share a vision to mirror how a new generation wants to dress, moving the brand beyond its classic fits toward a style-first, trend-forward identity, making her the ideal brand ambassador. 

Furthermore, Levi's has rolled out a campaign featuring Bhatt, which comprises an ad film. 

Hiren Gor, managing director, South Asia-Middle East and Africa, Levi Strauss & Co, said, “Alia Bhatt’s influence transcends film and fashion; she shapes conversations. As we grow our women’s portfolio and lead the shift towards expressive, style-led, comfort-first fits, Alia brings cultural credibility and style authority. Together, we’re reinforcing Levi’s as the most relevant and desirable denim brand.”