AB InBev and Netflix have entered a partnership to create enjoyable experiences for legal drinking age fans around the world. This partnership will help the two companies connect with audiences in 'new and exciting ways'.

The global partnership will also see activations in India. 

AB InBev will collaborate with Netflix on co-marketing campaigns across various global and regional titles. In India, this collaboration is expected to feature consumer activations, title integrations, limited-edition packaging, and digital promotions, among others.

In Mexico, AB InBev's Cerveza Victoria recently served as a presenting sponsor for the Canelo vs. Crawford matchup. AB InBev plans to advertise during Netflix’s 2025 live NFL Christmas Game Day and collaborate on major events like the 2027 Women’s World Cup on Netflix. 

Marcel Marcondes, global chief marketing officer, AB InBev, said, “Streaming is a social and shared experience — it’s an occasion where beer and entertainment come together. This partnership presents an opportunity for our brands to forge deeper connections with consumers and foster more moments of celebration while they enjoy the content that shapes culture.”

Marian Lee, chief marketing officer, Netflix, added, “We’re always looking for creative ways to build our brand and connect with fans, to keep fueling the fandom that comes from our great shows, thrilling movies, and can’t-miss live events. The popularity of our titles allows us to pierce the cultural zeitgeist in ways few others can, and a great partnership can make that even better.”