Gant, an American sportswear brand, announces the appointment of actor Shahid Kapoor as its brand ambassador in India. 

This collaboration underscores the brand’s commitment to expanding its presence in India.  

The partnership debuts with the launch of Gant’s new campaign, 'Button Up. Build Your Story,' which celebrates resilience, individuality, and self-expression, featuring Kapoor to highlight the association. 

Kapoor brings the brand’s vision alive with ease because the values of progress, self-expression, and individuality are intrinsic to his personality. His synergy with the campaign makes him the perfect choice for this collaboration, and this campaign will set a new benchmark in fashion storytelling in India.

For Gant, India represents a cultural epicentre, where the brand's legacy and heritage resonate with the country's rich, diverse expressions. The brand and its partner Samarth Lifestyle have outlined an expansion strategy, aiming to double its exclusive brand stores to 50 in the next two years. 

With Kapoor onboard as brand ambassador, Gant reaffirms its commitment to the Indian market, strengthening its presence while continuing to uphold its 75-year global legacy.

Fredrik Malm, EVP, global commercial, brand and product, Gant, said, “Gant has always shaped a modern identity rooted in heritage that resonates worldwide. Shahid Kapoor, with his confidence and effortless style, is a natural fit. Through this partnership, we aim to deepen our connection with Indian consumers and bring them closer to Gant’s world of culture, lifestyle, and elegance.”

Pawan Khandelwal, managing director, Samarth Lifestyle, added, “With Shahid Kapoor as our Brand Ambassador, Gant is making a bold move to strengthen our bond with consumers in India. His style and persona align seamlessly with our vision, and we aim to elevate Gant’s presence across India while delivering a world-class fashion experience.”