Dream11 has announced a pivot to a free-to-play product with ads and sponsorships.

The shift comes in the wake of the Promotion and Regulation of Online Gaming Act, 2025 legislation enacted by Parliament last month that prohibits real money gaming in India.

Users can now play for free to win prizes every day, the brand stated, while inviting advertisers to tap into its user base to connect with cricket audiences. 

Vikrant Mudaliar, chief marketing officer, Dream Sports, said, “Over the years, many brands have shown strong interest in partnering with Dream11, and now, after our pivot to free-to-play fantasy sports, we have begun onboarding them selectively. Our new model ensures that every cricket fan can join the action completely for free, test their strategy, compete with millions of other sports fans, and win cash prizes and exciting brand-backed rewards. India’s passion for fantasy cricket continues to drive remarkable engagement, and product integrations like live cricket streaming within Dream11 via our portfolio platform, FanCode, mean that sports fans will always find fresh and engaging content. This journey of reimagining fantasy sports makes the experience more inclusive, competitive, and passion-driven, while giving advertisers quality reach, measurable engagement, and access to a very rich audience of millions of historically transacting users.”